Humberto Reyes

Senior Salesforce Developer

Education

Master’s Degree / EGAP, International Business, 2005 – 2007, Tecnológico de Monterrey , Mexico, Mexico
Bachelor´s Degree International Business 2000 – 2004
International Commercial Relations, Tecnológico de Monterrey, Mexico, Mexico, International Management / Hochschule Bremen, 2003 - 2004

20 years of overall experience related to IT / CRMs / Marketing Automation Tools. 18 years of experience with Salesforce.com Technologies. Leader with a successful record, generating value to the supply chain and commercial areas in order to solve the needs and scarcities of each area, department of any firm. His main goal has been always to guide any company or organization to achieve its development and growth through my remarkable academic background and Great Job experience in Latin America, U.S. & Europe. Master´s Degree on I.S. (ITESM – EGAP, Mexico), Bachelor´s Degree on I.R. (ITESM, Mexico) and Associate Studies on International Management (Hochschule Bremen, Germany) and outstanding language skills; Able to speak fluently 5 languages. Remarkable job experience in areas such as: Commercial analysis, sales, customer service oriented, supply chain, logistics, distribution, administration, coaching, Training and project management. Main focused in industries related to Steel production, Heavy industries, Commercial Aviation, Retail, Wholesalers, Healthcare, Logistics, Consulting, etc. Always developing a timely manner and efficient performance on high level strategic positions. Focused on IT Business analysis, administration, configuration, technical solutions, consultancy, Case-management in order to satisfy all the clients and company’s needs, using CRM Technologies. Developing a career as Salesforce Certified System / Application Architect & Mulesoft Platform Architect, Mulesoft Developer, MuleSoft Developer-API Design Associate (RAML 1.0), Salesforce Certified JavaScript Developer & Heroku Architecture Designer.

Sr. Salesforce commerce cloud b2c / b2b technical architect, Melon / Göteborg, Sweden

May 2022– july 2022

Design & implementation of salesforce out of the box and custom developments involving all the lwcs and aura stack for a rollout of latin american market regarding salesforce service cloud with some integrations on commerce cloud b2b and order management with a total custom environment involving complex integrations for the main retail customer nike.

Sr. Salesforce Technical Architect, Clarivate Analytics / Göteborg, Sweden, May 2022– June 2022

Design & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce for an isv products with a total custom environment involving complex integrations with inhouse developments. Finally in charge of the technical architecture of the managed package product based on sfdc platform as ipfolio for the ip industries.

Sr. Salesforce Technical Architect, Hoegh Autoliners / Göteborg, Sweden, January 2022 – May 2022

Design & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce sales cloud, experience cloud and salesforce cpq with a total custom environment involving complex integrations with inhouse developments for the end client mainly shipping industry.

Sr. Salesforce / Conga Architect, Lufthansa systems / Göteborg, Sweden, January 2022 – April 2022

Design & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce sales cloud, conga with a total custom environment involving microsoft dynamics, apptus integrationsdesign & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce sales cloud, conga with a total custom environment involving microsoft dynamics, apptus integrations mainly for the aviation industry.

Sr. Salesforce Multicloud Developer, Goldman Sachs / Göteborg, Sweden, August 2021– March 2022

Design & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce core clouds with a total custom environment involving financial cloud integrations design & implementation of salesforce custom developments involving all the lwcs and aura stack for a rollout of all global markets regarding salesforce core clouds with a total custom environment involving financial cloud integrations mainly for the financial and banking industries.

Sr. Salesforce Architect, Linkmobility / Göteborg, Sweden, March 2021– March 2022

As a Sr. Salesforce architect have been able to design, develop, and articulate solutions based on a customer's strategic business and technical requirements. Worked with a variety of people (program managers, technical peers and business partners) to ensure that maximum value is delivered. Demonstrated progressive leadership in the full life cycle of the software development environment. Demonstrated record of accomplishment of major solution architecture contributions in large enterprises. Demonstrated leadership the implementation with responsibility for the delivery of the architecture designs and solution strategy. Experienced with salesforce multi-cloud platform and integrations (application design, architecture and development using salesforce.com). Use deep business knowledge of salesforce products to drive solution architecture and analysis engagement for major initiatives. Applied knowledge of sfdc and crm processes including sales, services and marketing functions. Very strong leadership and influence skills - demonstrated ability to influence program partners to meet project and program objectives. Experienced with salesforce multi-cloud platform and integrations (application design, architecture and development using salesforce.com). Use deep business knowledge of salesforce products to drive solution architecture and analysis engagement for major initiatives mainly for the sms and integrated services industry.

Sr. Salesforce multi-cloud developer, Springer nature technology / Göteborg, Sweden, December 2021– January 2022

Responsible of improvement of sales cloud project working mainly with custom functionalities which involved technical and non – technical requirements. Mainly collaborating with diverse areas like customer service, sales and integrations in order to assure the correct implementation per sprint of the rollout of custom sales processes. Following the salesforce development lifecycle within different salesforce environments / orgs. Daily standup calls for alignment with ie and uk stakeholders. Also involved other general activities like sharing salesforce best practices, technical documentation of the technical solutions workshops, support on development, configuration, troubleshooting, translation and management of user stories & other general activities within salesforce technologies for the marketing and branding industries.

Sr. Salesforce Technical Architect, IBM Ireland / Göteborg, Sweden, October 2021– December 2021

Responsible of improvement health cloud project working mainly with marketing cloud, sales cloud and vaccine cloud functionalities which involved technical and non – technical requirements. Mainly collaborating with diverse areas like customer service, marketing, integration & others in order to assure the correct implementation per sprint of the rollout of patient journeys, including vaccine appointments, as well as vaccine appointments mainly for hse from Ireland and NHS of uk. Following the salesforce development lifecycle within different salesforce environments / orgs. Daily standup calls for alignment with ie and uk stakeholders. Also involved other general activities like sharing salesforce best practices, technical documentation of the technical solutions workshops, support on development, configuration, troubleshooting, translation and management of user stories & other general activities within salesforce technologies for the main client hse from Ireland and NHS from UK for the health care industry.

Sr. Salesforce developer, Sodexo Belgium / Göteborg, Sweden, July 2021– October 2021

Responsible of crm e-commerce project regarding technical and non – technical requirements, but also collaborating with some areas like marketing, integration & others in order to assure the correct development lifecycle in salesforce env. Like sales cloud, sf CPQ, hubspot, etc. Management and maintenance of SFDC platform & users. Tier 2nd level technical support for global markets. Collaboration with system providers like salesforce, hubspot and others, etc. Weekly calls for alignment with global markets. Also involved other general activities like sharing salesforce best practices, workshops, support on development, configuration, troubleshooting, translation and management of user stories & other general activities within salesforce technologies from Sodexo group.

Sr. Salesforce developer, Adesso GmbH germany / Göteborg, Sweden, July 2021– October 2021

Responsible of integration project between sales cloud and marketing cloud functionalities which involved technical and non – technical requirements. Mainly collaborating with diverse areas like customer service, sales marketing, integration & others in order to assure the correct development lifecycle in different salesforce environments / orgs. Collaboration with system providers like salesforce and others, etc. Daily standup calls for alignment with global stakeholders. Also involved other general activities like sharing salesforce best practices, workshops, support on development, configuration, troubleshooting, translation and management of user stories & other general activities within salesforce technologies for the main client Grohe GmbH.

Sr. Marketing cloud / Salesforce Multicloud Architect, Volvo Cars Corporation / Göteborg, Sweden, January 2019 – to June 2021

Responsible of global market support & user adoption for rcxp project regarding technical and non – technical requirements, but also collaborating with agencies like aqka, acceleration, ignite, sapient, mindshare & others in order to assure the correct operations, kpi´s and performance of the salesforce.com einstein analytics & discovery, marketing cloud including all studios & builders. Safeguard of global email deliverability kpi´s. Management and maintenance of sfmc platform & users. Collaboration with other areas like crm, analytics, etc. Tier 2nd level technical support for global markets. Collaboration with system providers like salesforce, return path, google, etc. Creation of sf support cases / support of market specialists (global markets). Weekly calls for alignment with global markets. Management of snow errands. Global support on market campaign strategies & reporting creation. Also involved other general activities like sharing salesforce best practices, workshops, support on development, configuration, troubleshooting, translation and management of user stories & other general activities within marketing technologies from volvo cars corporation.

Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce developer (freelance), Covis GmbH / Düsseldorf, Germany / Göteborg, Sweden, August 2020 – December 2020

Responsible of implementation and development in agile teams. Coordination of requirements with customers (mainly dhl & tüv rheinland). Coordination of design decisions with architects and consultants. Design and development of apex code, apex unit tests and apex batch jobs, lightning web components. Using version control developments (gitlab, sonnar qube, intellij). Support of deployment via release and maintenance paths, support of the rollout. Project management for salesforce projects. Experience with apex, lightning web components, javascript, aura framework, deployment tools. Experience with agile project and development methods. Knowledge of software architecture and interface technologies in cloud environments. Experience in one or more salesforce clouds, primarily service cloud high customized environments

Sr. Salesforce multicloud developer (freelance), Salesforce France & Spain / Göteborg, Sweden, Jan 2020 – August 2020

Responsible of providing technical leadership and decision making within the crm salesforce development to define the (psa -peugeot project) group-wide implementation standards in on- and offsite located development teams, make well-thought-out decisions on complex or ambiguous systems software engineering issues. Applied comprehensive knowledge of salesforce development platform, languages and tools to the completion of complex assignments. Performed complex modifications to existing salesforce sales, service, communities and marketing cloud software to fit specialized needs and developments for the efficient implementation of crm use cases for customer and asset journeys.

Reviewed progress and evaluated results to include code reviews, build readiness, and deployment activities, recommended changes in procedures. Ensured that system improvements were successfully implemented and monitored to increase efficiency, evaluated alternative approaches in design of application systems, including assessment of risks and benefits associated with each alternative. Planned, conducted and supervised assignments, stories and tasks via jira for all salesforce support and development. Validated the application of programming and design techniques using salesforce and agile methodologies and tools (jira, confluence, git and sfdx) with high level of proficiency. Maintained excellent business communication with other business analysts, developers, architects and technical staff.

Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visualforce, aura, lwcs, html, css and javascript, json, node.js, experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc.

Preparation and maintenance of system documentation using established department artifact standards and methodologies. Experienced with multi-cloud salesforce advanced knowledge of the suite of salesforce products and third party applications. Experienced building and supporting complex integration developments. Experienced in object-oriented design, domain driven design, and agile development methodologies and techniques. Excellent written and verbal communication skills, strong customer focus and interpersonal skills, with the demonstrated ability to work in geographically dispersed teams across europe, america and asia. Excellent interpersonal skills and the ability to work effectively and solution-oriented in cross-functional, international teams within a collaborative environment.

Sr. Marketing Cloud / Salesforce Multicloud Architect, Volvo Cars corporation / Göteborg, Sweden, April 2018 – December 2018

Responsible of a team as product owner / scrum master for rcxp project gathering technical and non – technical requirements, but also performing business analysis for the markets . Finally translating these requirements into the salesforce.com (sf marketing cloud including all studios & builders / ga360 & commerce cloud, -einstein analytics & discovery) as proof of concepts & solutions. This involved several activities like workshops, configuration, troubleshooting, administration, creation, translation and management of user stories & other activities. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Salesforce Solution Architect, Appirio / Frankfurt, Germany, October 2019– June 2020

Partnered with the appirio / wipro sales teams to drive new services revenue for europe zone. Provided technical support in sales calls, solution presentations, and assisted the enterprise account executive with managing the deal cycle for europe zone, for ex. Eon gmbh. Translated customer business objectives and requirements into solutions and level-of-effort estimates to implement those solutions, for ex. Eon gmbh. Provided input for rfi and rfp responses, including the effort estimate, project team, timeline, implementation methodology and salesforce solution components for europe zone. Delivered excellent services sales presentations to the customer in support of the sales process for europe zone. Acted as trusted salesforce advisor to customers by anticipating customer needs and identifying appropriate solution alternatives for europe zone. Responded to customer questions and objections on technical issues overall. Validated technical recommendations against customer requirements and assisted with
preparing statements of work for europe zone. Provided training and mentoring skills to customers and other appirio / wipro colleagues (salesforce knowledge) for europe zone. Managed a high volume of deals with a variety of industries and functions for europe zone.

Sr. Salesforce cross cloud solution architect (freelance), Avaus / Frankfurt, Germany / Stockholm, Sweden, April 2018 – February 2019

Responsible of a team as lead consultant for gathering technical and non – technical requirements, but also performing business analysis of the client sbab, mcdonald´s (face to face & remote). Finally translating these requirements into the salesforce environments (sales cloud, service cloud, einstein analytics & discovery, marketing cloud & commerce cloud environments) as proof of concepts. The consultancy practice includes workshops, training, configuration, administration, creation, translation and management of user stories. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Managing applications salesforce expert (freelance), Capgemini Sweden / Stockholm, Sweden, January 2018 – April 2018

Sr. Salesforce architect (freelance), Bairesdev ltd / Phoenix, Arizona, USA, October 2017 – December 2017

Responsible for gathering technical and non – technical requirements, but also performing business analysis of the client (remote). Also responsible of translating these requirements into the salesforce organizations (service cloud & 3rd party application integration called odoo). Some other activities includes architect, design, and implement service cloud business applications. Work closely with a team of product managers. Mentor others in development technologies, tools, and processes. Develop test strategies and frameworks to drive up code coverage and automation metrics. Participate and promote architectural initiatives, balancing long-term velocity with short-term customer needs. Deep understanding of object-oriented design and programming concepts using object-oriented programming language like java, c#, c++. Solid understanding of web technologies, but also http, javascript, ajax, html, dhtml, css). Experience building software-as-a-service (saas) applications. Excellent interpersonal and communication skills. Responsible of building highly scalable web applications. Pm through agile software development and test-driven developments. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce cross cloud architect (freelance), Travelxite GmbH / Leipzig, Germany / Frankfurt, Germany, June 2017 – December 2017

Responsible of a team as lead consultant for gathering technical and non – technical requirements, but also performing business analysis of the client (face to face). Finally translating these requirements into the salesforce organizations (sales cloud, lightning experience & communities) as proof of concepts. The consultancy practice includes workshops, training, configuration, troubleshooting, administration, creation, translation and management of user stories. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce & Pardot Architect (freelance), Sonnen gmbh / Berlin, Germany / Frankfurt, Germany, May 2017 – August 2017

Responsible of a team as lead consultant for gathering technical and non – technical requirements, but also performing business analysis of the client (face to face). Finally translating these requirements into the salesforce organizations (sales cloud & pardot environment) as proof of concepts. The consultancy practice includes workshops, training, configuration, troubleshooting, administration, creation, translation and management of user stories. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce cross cloud architect (freelance), CRM toolbox / Frankfurt, Germany / Copenhagen, Denmar, November 2016 – February 2018

Responsible of a team as lead consultant for gathering technical and non – technical requirements, but also performing business analysis of the client icelandair & iprezentr projects (face to face). Finally translating these requirements into the salesforce organizations (sales, service & marketing cloud environments) as proof of concepts. The consultancy practice includes workshops, training, configuration, administration, creation, translation and management of user stories. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce & Pardot Expert, Dematic / Frankfurt, Germany, March 2016 – June 2020

Service Cloud Train the Trainer & Manual Developer (freelance), Salesforce University / Berlin Germany, September 2016 – October 2016

Responsible for the manual design, development and delivery of the on - site train the trainer approach for salesforce´s end customer, specifically for zalando emea. This included the practice of workshops with the client, project management and creation of the test cases with real exercises for the train the trainer delivery (english).

Sales Cloud Train the Trainer & Manual Developer (freelance), Salesforce University / Frankfurt Germany, June 2016 – July 2016

Responsible for the manual design, development and delivery of the on - site train the trainer approach for Salesforce´s end customer, specifically for hertz EMEA. This included the practice of workshops with the client, project management and creation of the test cases with real exercises for the train the trainer delivery (Spanish, Italian, French & English).

Global Salesforce Architect (freelance), Audibene / Berlin Germany, September 2015 – March 2016

Responsible for the general administration of audibene´s gmbh salesforce.com crm instance in 15 countries. Develop business processes and assist with several integration and configurations with other system applications. Also focused on training to users for its adoption and its ongoing success. Responsible for reports and dashboard creation, business processes analysis. Administration functions includes: user case management, configuration, management of standard and custom objects, data management, development of training manuals and user quick guides including: best practices, end support with appexchange and application integrations related to the salesforce platform. (sales cloud & service console). Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Global salesforce architect (freelance), Food Panda GmbH / Berlin Germany, June 2015 – August 2015

Responsible for the administration of the company’s salesforce.com crm instance in 50 countries worldwide, and assist with its adoption and ongoing success. Administration functions include: user management, configuration, customization, report and dashboard development, data management, case (ticket) management, training, and support for appexchange applications. Support on the rollout of computer-telephony integration, e-sign and email tracking solutions worldwide and customize salesforce.com fields, page layouts, record types, searching, list views, queues, reports, and dashboards. In charge of maintaining security such as user accounts, mobile user accounts, sharing rules, user roles, user profiles, field level security, content folder rights, groups and list view rights. Experience of working as a salesforce architect. Strong understanding of salesforce capabilities and limitations. Previous system integrations experience using rest and 3rd party apis including apex (web services, batch processing, triggers and classes). Advanced administration tools like process builder, flow and custom settings understanding of agile development. Awareness of development practices such as testing, continuous integration & change management within salesforce diverse clouds / products.

Sr. Salesforce Expert, E Data World Solutions / Lubbock & San Antonio USA, January 2015 – June 2015

Responsible for gathering technical and non – technical requirement, but also performing business analysis of the different clients (facing). Finally translating this requirements into the salesforce organizations (sales cloud) as poc´s. The consultancy included workshops, training, configuration, administration, creation and management of user stories. The main client for this project was san antonio quality metals, located in san antonio, texas, usa. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in sfdc development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc.

Sr. Salesforce Expert, E data world Solutions / Kirkland US, January 2014 – December 2014

Responsible for gathering technical and non – technical requirement, but also performing business analysis of the different clients (facing). Finally translating this requirements into the salesforce organizations (sales cloud) as poc´s. The consultancy included workshops, training, configuration, administration, creation and management of user stories. The main client for this project was kenworth trucks bellevue, located in bellevue, Washington, USA. Experience in design, build, and support experience as well as development, testing in salesforce b2b commerce (formerly cloudcraze ecom) application. Experience in designing & development of salesforce b2b commerce (formerly cloudcraze ecom) admin activities. Expertise in salesforce.com crm, force.com, apex classes, apex triggers, visual force experience html, css and javascript experience in customizing standard objects. Experience in salesforce customization, security access, workflow approvals, data validation, data utilities, analytics, sales, customer service, and support administration. Expertise in SFDC development using apex language, visual force pages, classes, controllers, triggers, indexes, locks web services, components, tabs, apex web services, custom objects, reports, analytic snapshots and dashboards, profiles, creating roles, page layouts, org - wide default, sharing rules, work flows, etc.

District Management / Salesforce Expert, Paccar / monterrey, méxico & laredo, tx, us, January 2013 – December 2013

Focused on regional crm management, business analysis, administration, configuration, technical solutions, case management & training to all the regional sales teams across northern Mexico & southern Texas truck dealerships, in order to satisfy all the company's needs, using crm technologies (salesforce sales cloud). Involved in salesforce.com application set up activities and customized the apps to match needs. Configuration and administration of salesforce.com standard objects and custom objects, consultancy in several clouds like sales cloud & chatter. Interact with salesforce.com support team on a regular basis. Proficient with customer support, and work with chat in order to help users to communicate easily. Proficient usage of other diverse packages such as as400, e- portal, customer sales request (sales allowances, asi applications, smart, etc., in order to manage inventories, availability and quotations. Full sandbox testing and on production deployment, and proficient in working with Jira, asana, agile.

Salesforce Expert, Deacero / Saltillo, México, March 2011 – December 2012

Worked on various salesforce.com standard objects like accounts, contacts, cases, leads, campaigns, reports, statistics, dashboards, etc. Configuration and administration of salesforce.com standard objects and custom objects, consultancy in several clouds like sales cloud for supply chain. Created profiles and custom reports for standard objects as custom objects to give complete detail overview of customer (account). Proficient with customer support, and work with chat in order to help users to communicate easily. Customize user roles, hierarchies, profiles, and sharing settings to ensure protected data. Involved in several meetings on data storage, suggestions about reports, dashboards. Worked in dynamic environment, as of solving issues within deadlines. Used data loader in testing future events by exporting data, deleting data from production. Coordinate the improvement and strategic it area projects (kaizen projects) full sandbox testing and on production deployment.

IT Procurement / Salesforce Developer, Aeromexico / México City, Mexico, December 2008 – February 2011

Actively participated in a complete software lifecycle of requirement gathering, design, and implementation for various new businesses features and also prepare project plans. Configuration and administration of salesforce.com standard objects and custom objects, consultancy in several clouds like sales cloud & chatter. Worked as enhancer and team member, and performed the roles of salesforce.com administrator and contribute to some bi in the organization. Worked closely with purchase team and business analysts and performed detailed analysis of business and user requirements, also designed solutions by customizing various standard objects. Proficient to solve problems within deadlines in order to fulfill the business needs of the company and its fleet. Performed a key role in building and planning the capabilities of the sf team. Worked closely with diverse team - players to realize the full capabilities of salesforce.com crm. Prepared several tests and worked closely with people for testing the developments and customizations.

It Sr. Buyer / software -hardware, El Palacio de Hierro / México City, Mexico, July 2006 – December 2008

Beginning in a buyer position, and then being promoted for the international purchase department of the company as a senior buyer of software and hardware for the group, giving support and executing several tasks, such as planning, commercial strategy development, and international negotiations with plenty international suppliers, logistics, communication, translation services, and supplier prospective and negotiation during international fairs and expos in north America and Europe.

Salesforce Expert, Industria 3 / México City, Mexico, January 2005 – January 2006

Worked in testing and deployment of the application. Worked in a plan project schedules and responsible for the requirements. Implemented design patterns for generating pie/block and various charts. Involved in several meetings on data storage, suggestions about reports / dashboards. Worked on diverse customization, standard objects like accounts, opportunities, contacts, task objectives. Interacted with sap as a team in making a backup of salesforce data into eloqua marketing system. Worked with pick lists, lookups, validations to the custom objects.